Mediascope to test new technology for cross-media measurements
The test of watermarking technology will be carried out with the pilot panel that the company started in 2019
18.12.2019
Mediascope has started supplying integrated data on home and countryside (dacha) television viewing
This decision was made earlier at the meeting of the group of users of TV measurements
05.08.2019
Mediascope has produced data about the audience of radio for the whole of Russia
The earlier data measuring radio listeners only included citizens of Russia aged 12 and up, living in cities with more...
29.07.2019
Mediascope has calculated the audience of RuNet who are older than 64
The active growth of internet usage amongst Russian aged over 64 has allowed for the removal of the top age bracket in...
15.07.2019
Mediascope has released a dashboard for the analysis of advertisements for radio
It simplifies the analysis of reporting on advertising placements in radio stations and allows prompt tracking of chan...
03.06.2019
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