TV is still the media with the highest reach in Russia
Cifrasoft’s technology is to help Mediascope with the development of cross-media measurements
The test of watermarking technology will be carried out with the pilot panel that the company started in 2019
This decision was made earlier at the meeting of the group of users of TV measurements
The earlier data measuring radio listeners only included citizens of Russia aged 12 and up, living in cities with more...