BrandPulse is an ongoing study of Russian consumer behavior and preferences that helps brands, agencies and media to plan and manage their marketing strategies. The project covers 420+ categories of goods and services and 3700+ brands. This is an industrial study with a huge set of consumer data and flexible service for different customer task. In addition to analyzing target groups and consumer profiles, product categories consumption, using research data in building marketing strategies, mediaplaning, Brand Pulse allows clients to quickly monitor key brand indicators, including advertising effectiveness.

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