The press measurements are one of the first Mediascope studies. Today we measure the audience not only of the printed versions of the publications, but also of the digital ones. This helps publishing houses and advertisers to correctly assess audience trends and all advertising opportunities of the newspapers and magazines. To measure the audience of the printed publications, we conduct surveys by phone and online. The WEB-Index project serves as a source of data on the readers of the web-based versions. Alongside the data on the audience of the publications, Mediascope provides its clients with a set of tools for media planning of the advertising campaigns in the press.