For more than 20 years we have been measuring the TV audience in Russia, and since 2017 we have been an authorized organization for researching the viewership volume of the TV channels. Our research covers TV viewing in all environments — linear and digital. Mediascope data is the single currency in the Russian TV advertising market, it helps broadcasters to show the content most demanded by the viewers. It also helps advertisers, advertising agencies and sellers to make deals, to plan, place and evaluate their advertising campaigns.
In the Big TV Rating project Mediascope measures the audience of the television content on computers and laptops in the Internet. The results of the study combine information about watching TV in two environments at once — linear broadcast and on a desktop. Big TV Rating helps TV channels and all participants in the advertising market to receive the most complete data about the viewers who consume TV content in different ways, to make advertising transactions in the Internet environment based on a single “currency”, to plan and evaluate omnichannel TV advertising campaigns.
This is the main project for measuring television audience in Russia, which covers all residents of the country aged 4+. Our clients receive daily TV Index data on linear viewing of the federal TV channels at home and at dachas. Project users have access to data on TV viewing both throughout the country and on the combined aggregate of all large Russian cities (with the population of more than 100 thousand people). TV channels use TV Index data for broadcast programming, development of broadcasting networks and implementation of advertising opportunities. Advertisers, advertising agencies and sellers use it for TV advertising deals, media planning and evaluation of their TV advertising campaigns.
In the TV Index Plus research we measure the audience of the thematic television in Russia. The project covers over 200 channels. Mediascope clients receive monthly data on the audience of the thematic TV and its content preferences both throughout the country and in its 27 largest cities. TV Index Plus data helps TV the advertising market participants to comprehensively analyze the audience of the thematic TV channels, to plan and evaluate advertising campaigns involving thematic TV.
Users of the TV Index project receive daily data on linear TV viewing of the federal and local TV channels in 27 largest cities. This information helps nationwide media holdings and regional broadcasters program their local broadcasts, and it also helps advertisers, advertising agencies and sellers to complete deals, to plan and evaluate TV advertising campaigns in major regional markets.