Mediascope has been conducting Internet research in Russia since 2006. We measure the Internet audience on desktop and mobile across the country among the residents aged 12+. We use a combination of several technologies at once for our online measurements: panel measurements, counters, processing external logs and solutions from our technology partners. The data of our Internet measurements presents the audience in real people, and not in technical metrics (views, unique users, etc.) — this is the main difference between Mediascope and other vendors of analytical solutions. All major participants of the Russian Internet market are involved in the Mediascope measurements, this allows the company’s clients to comprehensively assess their Internet audience.