Users can tackle the following research issues with the project database:

Issues Measurable aspects

Overview of certain markets for goods and services, assessment of the current competitive situation, analysis of changes over time

Knowledge, consumption, brand loyalty
Consumption rate
Volume of consumption
Personal purchase
Intention to buy

Identification and analysis of a target group, its preferences and behavior characteristics

Demographic data
Lifestyle
Values, attitudes
Psychographics
Time budget

Analysis of media preferences of target groups and choice of communication channels

Media data
Attitude to advertising
Visits to streets and movie theaters in Moscow and St. Petersburg
Using metro, public transport
Visits to stores



Measurable categories

More than 400 product categories and 5,000 brands of different goods and services are measured with TGI / Marketing Index project.

  • Food:
    • Meat products (meat, poultry, sausage products, cold cuts, pates)
    • Fish products (fish, fish delicacies, dried fish products)
    • Dairy products (milk, butter, margarine, cheese, cottage cheese, drinking fermented milk products)
    • Pasta, grains, legumes
    • Ready-made meals
    • Frozen food
    • Mayonnaise, ketchup, sauces
    • Spices and dressings
  • Confectionery:
    • Ice cream
    • Cupcakes, rolls, biscuits, croissants
    • Cookies, crackers, waffles, marshmallows
    • Ready-made cakes
    • Ready-made desserts, puddings
    • Chocolate bars
    • Bulk chocolates
    • Assorted chocolates and other packaged sweets
    • Packed croutons
    • Packed nuts, nut mixes with dried fruit
    • Nuts, chocolate/yoghurt covered berries
    • Crisps
    • Packaged seeds
    • Sweets
    • Chewing gum
    • Drops, lollipops, breath fresheners
    • Lollipops and caramels (except breath freshening)
  • Non-alcoholic drinks:
    • Refreshment drinks
    • Hot drinks
    • Iced tea
    • Mineral and bottled water
    • Fruit and vegetable juices, nectars, drinks
    • Energy drinks
    • Kvass (mildly alcoholic drink made from fermented rye bread, yeast or berries)
  • Alcoholic drinks:
    • Beer
    • Vermouth
    • Ready-made low-alcohol cocktails (alcopops)
    • Strong alcoholic drinks (except vodka)
    • Vodka
    • Champagne and other sparkling wines
    • Wine
  • Medicine:
    • Recurrence of sickness
    • Visiting doctors, clinics
    • Using medicine and drugs
  • Personal hygiene products:
    • Toothpaste, toothbrushes, dental floss
    • Mouthwash
    • Shampoos, hair balms, hair conditioners, hair masks
    • Dyes, hair styling products
    • Shower gels, bath additives, soap
    • Specialised skin care products
    • Deodorants
    • Feminine hygiene products
    • Shaving and depilation products
    • Facial tissues
  • Kids products:
    • Ready-made baby food
    • Kids shampoo
    • Baby skin care products
    • Kids toothpaste
    • Diapers
    • Kids clothes and footwear
    • Kids toys
  • Pets:
    • Cat food
    • Dog food
    • Cat litter
  • Home care:
    • Cleaners
    • Dish soap
    • Washing powder, liquids, gels
    • Bleachers and stain removers
    • Washing conditioners and rinses
    • Mosquito repellent
    • Household pests repellent
    • Shoe cleaners and polishers
    • Air fresheners
    • Paper towels
    • Toilet paper
  • Appliances:
    • Washing machine
    • Refrigerator
    • Stove
    • Air-conditioner
    • Vacuum cleaner
    • Microwave oven
    • Kitchen hood
    • Dishwasher
    • Electric heater
    • Small household appliances
  • Video and audio equipment:
    • Television set
    • Video camera
    • Home Theater
    • Game console
    • Radio
    • Portable tape recorder
    • HiFi systems
    • Stationary CD-player
    • Portable audio player
    • Batteries
    • DVD/Blu-ray-device
  • Communications tools:
    • Cell phones, smartphone, communicators
    • Hard-wired ordinary phones
    • Radio telephones
  • Cars:
    • Car
    • Petroleum, fuel
    • Oils, etc.
    • Tires
    • Car accessories
    • Car stereos
    • Car care products
    • Motorcycles
  • Services:
    • Communications services
    • Real estate
    • Payment terminals
    • Fitness clubs, gyms
    • Service companies
    • Postal and courier companies
    • Discount and bonus cards
  • Stores:
    • Pharmacies
    • Furniture stores, repair and household goods
    • Shopping centres
    • Stores for moms and kids
    • Optics stores (Moscow, St. Petersburg)
    • Appliance and electronics stores
    • Clothing and footwear stores (Moscow, St. Petersburg)
    • Sports store (Moscow, St. Petersburg)
    • Perfumes and cosmetics stores (Moscow, St. Petersburg)
    • Mobile phone outlets
    • Book stores (Moscow, St. Petersburg)
    • Food stores
    • Car and truck shops (Moscow, St. Petersburg)
    • Other stores (Moscow, St. Petersburg)
  • Lifestyle:
    • Time budget
    • Leisure time
    • Doing sports
    • Buying tickets to movie, theaters, concerts, sports events
    • Restaurants, fast food stalls and cafes
  • Media:
    • TV
    • Radio
    • Printed media
    • Internet
    • Movie theaters
    • Interests to topics and columns
    • Attitude to advertising
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