- Food:
- Meat products (meat, poultry, sausage products, cold cuts, pates)
- Fish products (fish, fish delicacies, dried fish products)
- Dairy products (milk, butter, margarine, cheese, cottage cheese, drinking fermented milk products)
- Pasta, grains, legumes
- Ready-made meals
- Frozen food
- Mayonnaise, ketchup, sauces
- Spices and dressings
- Confectionery:
- Ice cream
- Cupcakes, rolls, biscuits, croissants
- Cookies, crackers, waffles, marshmallows
- Ready-made cakes
- Ready-made desserts, puddings
- Chocolate bars
- Bulk chocolates
- Assorted chocolates and other packaged sweets
- Packed croutons
- Packed nuts, nut mixes with dried fruit
- Nuts, chocolate/yoghurt covered berries
- Crisps
- Packaged seeds
- Sweets
- Chewing gum
- Drops, lollipops, breath fresheners
- Lollipops and caramels (except breath freshening)
- Non-alcoholic drinks:
- Refreshment drinks
- Hot drinks
- Iced tea
- Mineral and bottled water
- Fruit and vegetable juices, nectars, drinks
- Energy drinks
- Kvass (mildly alcoholic drink made from fermented rye bread, yeast or berries)
- Alcoholic drinks:
- Beer
- Vermouth
- Ready-made low-alcohol cocktails (alcopops)
- Strong alcoholic drinks (except vodka)
- Vodka
- Champagne and other sparkling wines
- Wine
- Medicine:
- Recurrence of sickness
- Visiting doctors, clinics
- Using medicine and drugs
- Personal hygiene products:
- Toothpaste, toothbrushes, dental floss
- Mouthwash
- Shampoos, hair balms, hair conditioners, hair masks
- Dyes, hair styling products
- Shower gels, bath additives, soap
- Specialised skin care products
- Deodorants
- Feminine hygiene products
- Shaving and depilation products
- Facial tissues
- Kids products:
- Ready-made baby food
- Kids shampoo
- Baby skin care products
- Kids toothpaste
- Diapers
- Kids clothes and footwear
- Kids toys
- Pets:
- Cat food
- Dog food
- Cat litter
- Home care:
- Cleaners
- Dish soap
- Washing powder, liquids, gels
- Bleachers and stain removers
- Washing conditioners and rinses
- Mosquito repellent
- Household pests repellent
- Shoe cleaners and polishers
- Air fresheners
- Paper towels
- Toilet paper
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- Appliances:
- Washing machine
- Refrigerator
- Stove
- Air-conditioner
- Vacuum cleaner
- Microwave oven
- Kitchen hood
- Dishwasher
- Electric heater
- Small household appliances
- Video and audio equipment:
- Television set
- Video camera
- Home Theater
- Game console
- Radio
- Portable tape recorder
- HiFi systems
- Stationary CD-player
- Portable audio player
- Batteries
- DVD/Blu-ray-device
- Cars:
- Car
- Petroleum, fuel
- Oils, etc.
- Tires
- Car accessories
- Car stereos
- Car care products
- Motorcycles
- Services:
- Communications services
- Real estate
- Payment terminals
- Fitness clubs, gyms
- Service companies
- Postal and courier companies
- Discount and bonus cards
- Stores:
- Pharmacies
- Furniture stores, repair and household goods
- Shopping centres
- Stores for moms and kids
- Optics stores (Moscow, St. Petersburg)
- Appliance and electronics stores
- Clothing and footwear stores (Moscow, St. Petersburg)
- Sports store (Moscow, St. Petersburg)
- Perfumes and cosmetics stores (Moscow, St. Petersburg)
- Mobile phone outlets
- Book stores (Moscow, St. Petersburg)
- Food stores
- Car and truck shops (Moscow, St. Petersburg)
- Other stores (Moscow, St. Petersburg)
- Lifestyle:
- Time budget
- Leisure time
- Doing sports
- Buying tickets to movie, theaters, concerts, sports events
- Restaurants, fast food stalls and cafes
- Media:
- TV
- Radio
- Printed media
- Internet
- Movie theaters
- Interests to topics and columns
- Attitude to advertising
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