TGI/Marketing Index research is an ongoing marketing research of the consumption of goods and services, media preferences and the lifestyle of Russians. The project has been implemented in cooperation with Kantar TNS company since 1995. The research exclusively represents Russia in the international network Global Target Group Index since 2010. This association includes research companies from 67 countries all over the world that carry out syndicated research of consumer behavior.
Using TGI/Marketing Index research results
With this data strategic planning issues related to marketing communication can be solved:
- Overview of the situation in markets for goods and services;
- Identification and analysis of target groups;
- Choice of communication channels with target groups.