In order to analyse different target groups in more depth, cleat-cut segmentations M’Index along with socio-demographic variables can be used:
- Domino
- Segmentation of target groups/audiences by psychographic criteria that describe personal traits and lifestyle of the target group representatives.
- LifeStage
- Segmentation based on several socio-demographic variables (age, marital status, family size, parental status and children’s age) that, all combined, make up for a family’s life cycle.
- Thought leaders
- This segmentation is based on the two factors: how actively a certain category of goods and services is discussed, and how knowledgeable of the area people are. This kind of segmentation identifies a group of thought leaders that actively share information with others influencing on/shaping their opinion.
- Types of consumers
- Consumers of a certain category are segmented by groups: Heavy, Medium and Light in terms of the product consumption rate.
- Media Neutral Quintiles
- All consumers of certain media (TV, radio, newspapers, magazines, Internet, movie theaters) are segmented by 5 equal groups, quintiles, based on how actively they consume certain media. If MNQ analysis is carried out in a certain target group, it will show what kind of media is consumed the most/least.
- Semiometrie
- Semantic map that identifies general psychographic characteristics and differences in target groups.