Print media

The National Readership Survey (NRS) is a basic study of the audience of the publications, socio-demographic characteristics and preferences of the press readers in Russia. Mediascope has been conducting this research as a stand-alone project since 1998. For the NRS survey, we conduct telephone and online interviews. Project users receive information about the volumes of the publication audience, uniqueness, intersections and loyalty of the audience, reading frequency and other important parameters for positioning publications, media planning and distribution of the advertising budgets for the press. Since 2023 NRS data is available for the entire population of Russia aged 16 and older, as well as separately for Moscow and St. Petersburg.