Print media

The National Readership Survey (NRS) is a basic study of the audience of the publications, socio-demographic characteristics and preferences of the press readers in Russia. Mediascope has been conducting this research as a stand-alone project since 1998. It covers residents of the Russian cities with the population of over 100 thousand people aged 16+. For the NRS survey, we conduct over 55,000 telephone and online interviews annually. Project users receive information about the volumes of the publication audience, uniqueness, intersections and loyalty of the audience, reading frequency and other important parameters for positioning publications, media planning and distribution of the advertising budgets for the press. NRS data is available for the entire aggregate of the large cities, as well as for Moscow and Saint-Petersburg separately.